Effective Date: April 8, 2026 · Bite & Balance LLC
Bite & Balance LLC ("we," "us," or "our") operates the Bite & Balance mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.
Information You Provide
Information Collected Automatically
Bite & Balance requests camera access exclusively for two features: scanning meal photos and scanning food barcodes or nutrition labels to estimate calories and nutritional content. The camera is never accessed outside these features, never runs in the background, and is never used for any other purpose.
How Images Are Processed
When you scan a meal, the image is transmitted securely to our AI analysis service for the sole purpose of identifying the food and estimating its nutritional values. Images are not used for advertising, marketing, profiling, or model training, and are not shared with any third parties beyond the analysis provider acting as our data processor.
Storage and Deletion
Meal images you scan are stored and linked to your meal log, retained only while your account exists. You can delete individual meal entries or your entire account at any time, which removes the associated images.
Optional Permission
Camera access is entirely optional. You can decline the permission and still use the full app by logging meals manually. The permission can be revoked at any time in your device settings.
We use your information to:
We do not sell your personal information. We do not share personal information for cross-context behavioural advertising. We may share your data with:
A full list of sub-processors is available on request at hello@biteandbalance.app
Health and wellness data you enter — including body metrics (weight, height, BMI estimates), nutritional intake (calories, macros, meal logs), fasting periods and schedules, and activity and wellness goals — is classified as special category sensitive data. We do not share this data with third-party advertisers. By entering health data into the App, you provide explicit consent for processing of this special category data as described in this Privacy Policy. You may withdraw this consent at any time by deleting your health data through the App settings or by closing your account. Withdrawal of consent does not affect the lawfulness of processing before withdrawal. If you use the AI Coach or weekly personalised letter features, relevant health and nutrition data may be shared with our AI processing service provider solely to generate your personalised response. This data is not retained by the AI provider beyond the processing of your request and is not used for AI model training.
We retain your data for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by contacting us at hello@biteandbalance.app.
We implement industry-standard security measures including encryption in transit (TLS) and at rest. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.
The App is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such data, we will promptly delete it. Users aged 13–17 must have verifiable parental or guardian consent before using the App and providing health data. If you are under 16 and located in the European Economic Area (EEA), you must obtain parental or guardian consent before providing any personal or health data, in accordance with GDPR Article 8. We recommend that users under 18 consult a healthcare professional before using fasting or calorie restriction features. If you believe a minor is using the App without appropriate consent, please contact us at hello@biteandbalance.app.
Depending on your jurisdiction, you may have the right to:
To exercise any of these rights, contact us at hello@biteandbalance.app. We will respond within 30 days.
We may update this Privacy Policy periodically. We will notify you of material changes via the App or email. Continued use of the App after changes constitutes acceptance of the updated policy.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
To exercise California privacy rights, contact us at hello@biteandbalance.app with the subject line 'California Privacy Request'. We will respond within 45 days as required by law.
The App includes AI-powered features including an AI Health Coach and a weekly personalised letter. These features are powered by large language model (LLM) AI services provided by third-party AI service providers. When you use these features, the following data may be sent to the AI service provider for processing: your health and wellness goals, daily nutrition data (calories, macros), fasting status and schedule, and profile information (weight, height, age bracket). This data is used solely to generate your personalised AI response and is not retained by the AI provider beyond your request. Your data is not used to train, fine-tune, or improve any AI model. The AI Coach provides wellness information only and is not a substitute for professional medical advice. You may choose not to use AI features — all core App functionality remains available without them.
© 2026 Bite & Balance LLC. All rights reserved.